Capture and Operationalize Tactical AI

VolKno initially tested a total of 33 short form videos from a sample of 8 influencers provided by the influencer marketing company.  Of the 8 influencers/creators, we identified the top 3 best aligned with the QSR company’s brand and their target audience.  The top 3 creators were required to create 5 pieces of original content each for the brand, with specific parameters designated by the QSR brand.  Once complete, we tested all 15 pieces of content on the VolKno platform, with a curated panel of respondents that matched detailed targeting parameters provided by the QSR brand from their CRM data. We leveraged a custom predictive model to predict social sentiment and velocity to TikTok, to better understand what people would think and say about the content prior to release so the influencers/creators could tweak any messaging if necessary and better position their content for success. We identified one video out of the 15 that we predicted would do between 9-12M views on TikTok, hitting the bonus requirement for the influencer, their agency and the QSR brand.

The video we predicted would do 9-12M views on TikTok, generated 11.2M views, hitting the bonus quota. The campaign was highly successful generating a total of 117.3M+ views across TikTok, Instagram and YouTube. Awareness for the new product offering increased 21.5% pre and post launch, from 42.3% to 63.8% and Q3 sales rose by 17.2%.