Capture and Operationalize Tactical AI
Tactical AI empowers partners to make real-time tactical decisions to cut costs and optimize revenue.
Empowering partners to cut costs and optimize revenue.
The VolKno Tactical Intelligence Platform (TIP) empowers partners to cut costs and optimize revenue on their content and marketing investments. We bridge the gap between you and your audience.
Leveraging AI to Capture the Highest Quality First Party Data.
Our novel AI backed approach functions to capture the highest quality, most relevant and predictively accurate first party data; to produce Tactical Intelligence.
Our Tactical AI is superior to incumbents in 3 dimensions:
Quality, Speed and Price.
Better
AI-backed Mechanism Design ensures we capture the highest quality, most relevant and predictively accurate first-party data from the right subset of targeted users', while preventing them from “gaming the system.”
Faster
We capture and operationalize our Tactical Intelligence in "real-time" at scale, reaching a panel of 300M+ users' globally.
Cost Effective
Our novel AI backed approach enables us to capture better unit economics than incumbents, that we can in turn translate to our partners.
AI, Machine Learning and Predictive Analytics for Data Optimization.
We collect and operationalize data into Tactical Intelligence and accurately predict consumer behavior and consumption.
Our proprietary trained models (Scoring and Predictive) produce tactical analytics that are both Descriptive (interpretable) and Prescriptive (actionable).
Partnering for Novel Solutions and Measurable Results
We work with partners to define unique decision problems and provide novel technical solutions to produce measurable results that impact top and bottom line; i.e. - optimize revenue, cut costs.
Custom Models from Integrated Partner Data
We have the ability to ingest first party partner data and third party consumption data to build custom models for our partners.
An Innovative and Novel Approach
A fun, interactive and rewarding user experience.
Highest quality data standards
Our platform rewards users for quality responses and swiftly detects attempted manipulations and adversarial attacks.
A fun, interactive and rewarding user experience
Gamified mechanics provide seamless data collection in real time, at scale.
Cost effective without sacrificing quality and speed
Our partners tell us: “VolKno is better and faster and provides superior unit economics than any and all incumbents.”
Case Studies
Off the Shelf and Custom Technical Solutions
Our capabilities extend a wide range of partner applications, from individual creators/brands, to SMB's and large Fortune 500 corporations across multiple verticals.
Advertising
Creator Economy
Film + TV
Music
Politics
Sports
Gaming
Services
& Applications
We identify key interest drivers/deterrents to consumption, segment audiences, measure engagement, awareness and intent, and predict social sentiment, velocity, consumption and other market trends.
Evaluating
Identifying Interest Drivers
• Explore the Story and Plot
• Brand & Creators
• Product Features & Presentation
• Characters & Acting
• Themes & Motifs
• Subject Matter & Messaging
• Pace & Tempo
• Visual Style & Cinematography
• Special Effects & CGI
• Music & Editing
Segmenting Audiences with Precision
• Demographics (age, gender, ethnicity, income, education, parental status, marital status, etc.)
• Psychographics (interests, affinities, favorites, attitudes, opinions, lifestyle, values, loyalty, etc.)
• Emotional Reactions (to products, content, messaging, brands, etc.)
• Behavioral Patterns (interactions, views, plays, likes, shares, sentiment, purchases, consumption, etc.)
Predicting Consumer Behavior: From Usage to Revenue
Forecast:
• Usage
• Purchases
• Demand
• Consumption
• Subscribers
• Viewership
• CPV / CPC
• Platform preference
• Social sentiment
• Velocity
• Views, likes, shares
• Listens, plays, spins
• Downloads
• Conversions
• Revenue / ROI
Identifying & Targeting Audiences
Categorize into:
• Lovers (fans / super fans)
• Casuals (on the fence / opportunity to convert)
• Haters (don’t waste time + money trying to convert)
Measuring Market Dynamics: From Attention to Advertising Impact
Measure:
• Attention
• Awareness
• Affinity
• Sentiment
• Price sensitivity/elasticity
• Intent to view, consume, listen, purchase, vote
• Advertising/Marketing impact & effectiveness
Optimizing
Optimizing Content & Marketing for Maximum Engagement & ROI
• Creative Elements (advertising & marketing, content messaging, format & length)
• Distribution (platform, audience, & library synergy)
• Partnerships (brands, influencers, merchandise)
• Conversion (super fans, fans, casuals)
• Content Portfolio & Platform Synergy (licensing & branding opportunities)
• Pricing (sensitivity, elasticity, purchases, ROI)
• Ad Spend & Media Buys
• Audience Targeting
Software Development Kit
Our SDK integrates with partner platforms to get feedback directly from your audiences wherever they may be.
