Effective Date: May 03, 2022
VolKno Inc.
This Privacy Policy ("Policy") describes how VolKno, Inc. and its affiliates ("Company" or "we" or "our") treat information collected or provided in connection with an end user's ("you" or "user") use of our website located at http://www.volkno.com (the "Site").
1.Effective Date; Changes. This Policy applies to all information collected by or provided to us in connection with the Site. When we make any material changes to this Policy, we will change the Effective Date above and will inform you by e-mail sent to the address associated with your Site account and/or through the Site the next time you login. We will treat your continued use of the Site following such notice as your acceptance of the changes.
2.Third Parties. The Site may contain, and we may send to registered users, offers from third parties or links to third party websites. This Policy does not apply to information that you may provide to or that may be collected by third parties. We encourage you to request that such third parties provide you with their applicable privacy policies and other terms and conditions before engaging with or making a purchase from such third parties.
3.Collected Information
Information You Submit. When you log into or create an account with the Site, we collect the information you provide in the applicable form. This information includes personally identifiable information such as your e-mail address and password. Information you submit to the Site also includes your responses to and interactions with content that you view on the Site, which will include such personally identifiable information as you may choose to include. When we refer to "personally identifiable information" in this Policy, we mean information that we can directly associate with a specific person or entity without additional information. To the extent you decline to share certain personally identifiable information with us, we may not be able to provide some or all of the features and functionalities found on the Site.
Information Collected Automatically. When you use the Site, we automatically gather certain non-personally identifiable information from you. This includes usage information, such as information on when, how often and for how long you use the Site and the content you view. This also includes server log data such as the IP address, browser type, or device ID of your computer or mobile device, or the webpage you were visiting before you came to our website. As described below, we collect this information through a number of means, including server logs, cookies and other online tracking mechanisms. We may associate such non-personally identifiable information with the personally identifiable information that you provide in connection with the Site. But if we do so, we will treat the combined information as personally identifiable information.
Social Networking Information. You may create a Site account by logging in through a supported social networking site such as Facebook (such sites, "Social Services"). Integration with Social Services allows you to automatically populate your Site profile with information and content from your Social Service account profile. We will use, store and disclose such information and content in accordance with this Policy. Please remember that the manner in which Social Services use, store and disclose your information and content (including with respect to any choices you may have to limit or control disclosure to us) is governed by the terms and conditions and privacy policies of each Social Service and any applicable privacy settings you may be able to control, and not the Company.
Retailer Information. When you use Flow you have earned on the Site to obtain gift cards and then use those gift cards to make purchases from the applicable retailer, we may receive information from the retailer regarding what you purchased. We may use that information in the same way as we use any information submitted by you on the Site.
Online Tracking and Cookies. The Site may use web beacons, cookies and other online tracking mechanisms to collect information. "Beacons" (also often referred to as "pixels") are tiny graphics on a web page (or in an e-mail that includes web content) designed to track when a page is viewed. "Cookies" are small text files containing a string of alphanumeric characters that are downloaded by your web browser or mobile device when you visit a website. We may use both session cookies and persistent cookies when you access and use the Site. Cookies may be used, for example, to remember your user account information and your preferences, to customize the interface of the Site for you and to assist us in measuring and analyzing Site traffic. A session cookie disappears after you close your browser. A persistent cookie remains after you close your browser and may be used by your browser on subsequent visits to the Site. Persistent cookies can be removed. Please review your browser's documentation to learn the best way to modify your cookie settings. You can take steps to limit tracking by erasing cookies from your computer's hard drive and by setting your browser to block all cookies or warn you before a cookie is stored. We partner with certain third parties to collect non-personally identifiable information. These third parties may use web logs, web beacons or other online tracking mechanisms, and they may set and access cookies on your computer or other device. Means of opting out of this third-party data collection are discussed below in paragraph 8.
Analytics. We use certain third party services to assist us in analysis, auditing, research, and reporting regarding the Site. These third parties may use web logs or web beacons, and they may set and access cookies on your computer or other device. In particular, we use Google Analytics to help collect and analyze certain information for the purposes discussed in this Policy. You may opt out of the use of cookies by Google Analytics at https://tools.google.com/dlpage/gaoptout.
Data Privacy and Data Management. You may delete your account or request deletion of your collected data at any time. Learn more about it at Data Management
4.Creation and Use of User Profiles. We analyze, process and use information (including information regarding your interactions with and responses to content and information we receive from retailers, as described above) to create a profile that includes inferences about your personal characteristics, behaviors, likes and dislikes. We may then use that information to determine what content you see on the Site and to analyze how different categories of users respond to different kinds of content available on our Site. For example, we may conclude based on the data that we have that a given user is likely to be a female between the ages of 34 and 55 who is a college graduate, and then analyze whether similar users react the same way to a given piece of content. We may then provides the results of such analyses to the owners of content on our Site and others, although we would not provide raw data concerning your interactions with and responses to content to third parties in a manner that identifies you personally (other than as set forth in paragraphs 7 and 13 below). We may also use and disclose profile information for advertising purposes as outlined paragraph 8 below.
5.Use of Information
We use the personally identifiable and non-personally identifiable information as follows:
• We will use submitted information for the purposes for which you provided the information, including, for example, to create and maintain a Site account for you or respond to a question that you e-mail to us. We also use submitted information and collected information as necessary to provide the features and functionality of the Site to you.
• We may send you a newsletter and/or other e-mail communications regarding the Site.
• We may analyze collected information relating to your use of the Site in order to help us improve the Site and develop and improve other products and services.
• We may use submitted information and collected information to help troubleshoot problems, provide you with required notices, enforce our Terms of Service or to alert you to changes in our policies or agreements that may affect your use of the Site.
• We may aggregate and analyze non-personally identifiable Site content submitted by you and other users, and distribute and publicize these analyses on the Site and elsewhere.
• We may combine personally identifiable information collected through the Site with other information that we collect about you in other contexts'such as our communications with you via e-mail, phone or postal mail. We will handle such combined information in accordance with this Policy.
6.How We Disclose Information.
We disclose the personally identifiable and non-personally identifiable information that we collect about you as follows:
• To the extent you post comments, profile information, or other content on the Site, it will be viewable by other Site users in accordance with the Site's functionality.
• We may provide advertisers and other third parties with aggregated, non-personally identifiable information about our user base and its usage patterns.
• We may disclose non-personally identifiable information to third party partners in furtherance of our business arrangements with them, including without limitation to jointly offer a product or service to you or create interoperability between our products and services and the products and services of such partners.
• The Company uses contractors and third party service providers to provide the Site to our users and to help us provide services in connection with the Site. For example, we use third parties to help us target and implement our email communications and direct mailings. Such third parties may receive information from us for use for such purposes.
• We also may share your personal or non-personal information with other third parties when necessary to fulfill your requests for services; to complete a transaction that you initiate; or to meet the terms of any agreement that you have with us or our partners.
• We may report aggregated, de-identified data relating to activity on this Site to third parties or the general public. We may combine such data with data obtained from third party sources in order to generate such reports.
7.Legal Requirements and Other Special Circumstances. We will use and disclose information where we, in good faith, believe that the law or legal process (such as a court order, search warrant or subpoena) requires us to do so; to investigate, prevent, or take action regarding illegal activities, suspected fraud, or violations of our terms and conditions; or in other circumstances where we believe is necessary to protect the rights or property of Company, our users, and third parties.
8.Online Behavioral Advertising. The Site may enable third-party tracking mechanisms to collect your non-personally identifiable information for use in online behavioral advertising. For example, third parties may use the fact that you visited the Site to target online ads for Company services to you on non-Company websites. In addition, our third-party advertising networks might use information relating to your use of the Site (including profile information we create as outlined in paragraph 4 above) to help target Company and/or non-Company advertisements to when you visit non-Company websites. For information about behavioral advertising practices, including privacy and confidentiality, visit the Network Advertising Initiative website or the Digital Advertising Alliance website.
The use of online tracking mechanisms by third parties is subject to those third parties" own privacy policies, and not this Policy. If you prefer to prevent third parties from setting and accessing cookies on your computer, you may set your browser to block cookies. Additionally, you may remove yourself from the targeted advertising of companies within the Network Advertising Initiative by opting out here, or of companies participating in the Digital Advertising Alliance program by opting out here. Like many websites, the Site does not currently respond to "do not track" browser headers, but you can limit tracking through these third-party programs by taking the steps discussed above.
9.Viewing and Amending Information. You can log into your Site account and view or amend your user account information at any time. You may also at any time delete your entire Site account by emailing us at accountdelete@volkno.com.
Please note that while changes to your account information are reflected promptly in active user databases, our servers may retain previously provided information. Note that changes to, or deletion of, your Site account user information or does not affect any other information collected by the Company, which the Company may retain and continue to use or disclose in accordance with this Policy.
10.Choices Regarding Third Party Offers. To the extent we send you commercial e-mails regarding third party marketing or promotional materials, we will give you the ability to opt-out of receiving such e-mails in accordance with applicable law. We will not provide your personally identifiable information to third parties for their own marketing purposes without your consent.
11.Security. The personally identifiable information we collect about you is stored in limited access servers. We will maintain reasonable safeguards to protect the security of these servers and your personally identifiable information. However, no security measures are 100% effective and we cannot guarantee the security of your personally identifiable information.
12.Transfer As Corporate Asset. In the event of a merger, sale of capital stock or assets, reorganization, consolidation or similar transaction involving Company, the information we possess (including personally identifiable information) shall be transferred as a corporate asset to the acquiring entity, provided that such entity will continue to handle such information in accordance with this Policy.
13.Transfer to the U.S. or other Countries. The Company is established in and uses facilities in the United States. Your information will be stored and processed in the United States or other countries where Company has facilities. By using the Site, you consent to the transfer of information outside of your country, even if your country has more rigorous data protection standards.
14.Children Under 13. The Company does not knowingly collect information from children under 13 and the Site is intended for adults over the age of 18. If you are a parent and believe that your child under the age of 13 has used the Site and provided personally identifiable information to us through the Site, please contact us at support@volkno.com and we will work to delete that Site account and any such personally identifiable information.
15.Contacting Us. If you have any questions about this Policy, please contact us at support@volkno.com or at:
VolKno, Inc.
Attn: Privacy Policy Inquiries
8033 Sunset Blvd. #359
West Hollywood, CA 90046
VolKno partnered with a leading CPG company on the launch of a new non-toxic bug repellent. Their goal was to evaluate and optimize their creative marketing content, identify and target the right consumer segments with the right marketing content, optimize their ad spend/media buys and drive more omni-channel purchases/sales of this product, online and offline.
VolKno tested 5 video ads and 8 pieces of key art with a sample of 1329 respondents on the VolKno platform. Custom profiling was executed to identify emotional, behavioral demographic and psychographic attributes of consumers’ who were best positioned to purchase a bug repellant in the next 3 months and were willing to pay a premium for a non toxic repellent.
We identified the 2 top performing creative/video assets and 3 key art that were best positioned to drive conversions/purchases and the top audiences primed for conversion; parents < 47 with children < 13 and pet owners; who live in the northeast and midwest and make $55K+ annually. Other detailed targeting parameters were identified and leveraged to optimize ad spend/media buys and drive purchases to several major online retailers/e-commerce sites, resulting in a net 138% increase in sales of this product across Amazon.com, Target.com and Walmart.com, as compared to the previous product launch of the same brand, executed 6 months prior.
VolKno partnered with a leading influencer marketing company on the launch of a new influencer marketing campaign for a QSR brand with 100 retail locations. The goal was to identify the top influencers/creators best positioned to drive awareness and sales for the restaurant on its launch of several new menu items being released and promoted for the summer. The QSR restaurant offered a bonus to the influencer marketing company and the respective influencer, if any of the content released went viral, resulting in 10M+ impressions/views.
VolKno initially tested a total of 33 short form videos from a sample of 8 influencers provided by the influencer marketing company. Of the 8 influencers/creators, we identified the top 3 best aligned with the QSR company’s brand and their target audience. The top 3 creators were required to create 5 pieces of original content each for the brand, with specific parameters designated by the QSR brand. Once complete, we tested all 15 pieces of content on the VolKno platform, with a curated panel of respondents that matched detailed targeting parameters provided by the QSR brand from their CRM data. We leveraged a custom predictive model to predict social sentiment and velocity to TikTok, to better understand what people would think and say about the content prior to release so the influencers/creators could tweak any messaging if necessary and better position their content for success. We identified one video out of the 15 that we predicted would do between 9-12M views on TikTok, hitting the bonus requirement for the influencer, their agency and the QSR brand.
The video we predicted would do 9-12M views on TikTok, generated 11.2M views, hitting the bonus quota. The campaign was highly successful generating a total of 117.3M+ views across TikTok, Instagram and YouTube. Awareness for the new product offering increased 21.5% pre and post launch, from 42.3% to 63.8% and Q3 sales rose by 17.2%.
A leading studio partner came to us to build a predictive model to viewership, season momentum and decay, so they could better understand how their content would perform prior to release and when to cancel shows +/or increase marketing spend.
Latent Semantic Analysis (LSA) was applied to a curated set of Gracenote content tags, iMDB plot keywords and genres relevant to each title and used to generate embeddings for each title. Title embeddings were clustered with a hierarchical agglomerative approach. Nielsen viewership data was used to identify top performing titles by platform. Titles were analyzed by cluster, performance, social and VolKno user data to identify common attributes that contribute to success / failure and identify macro concepts and trends.
Model yielded 84.2% predictive accuracy to Nielsen viewership data. VolKno user response data increased predictive accuracy by over 20%.